Export GTM spanning 6 continents, from distributor onboarding to trade-show execution on the ground.
0K+
Qualified Leads Generated
Multi-channel demand across email, LinkedIn and SEO, at a fraction of typical acquisition cost.
INR 0Cr+
Business Scaled
GTM leadership across pricing, positioning and channel strategy for an export manufacturing business.
0 → 15
Team Built From Scratch
First marketing hire to a 15-person, 5-vertical function — built from the ground up, not inherited.
Validation
What colleagues say
Six people who've worked with me directly, across design, product and leadership.
01
“Sampad has been delightful to work with — he consistently demonstrated exceptional expertise in brand strategy and market analysis. Beyond the professional skills, he's a wonderful colleague: always positive, collaborative and supportive.”
MS
Mayukh Sen
Branded Content, Times of India (ex-Unizap)
02
“He had a keen eye for detail and was always looking ahead for the product, weaving in feedback straight from the market. If any org needs a marketing and product manager rolled into one, Sampad's a great choice.”
AS
Ashwin Kumar Shanmugam
Product Owner (worked with Sampad at Unizap/NDHGO)
03
“Very good resource and an out-of-the-box thinker. Sampad has always surprised me with his great solutions for every situation.”
SP
Dr. Siddhartha Pandey
CEO, Global Business, HRD India; Board Member
04
“Learned a great deal from his leadership — strong analytical thinking paired with data-driven decision-making. He sets high standards, pays close attention to detail, and pushes every project toward its best outcome while empowering the team.”
HV
Harman Virdi
Graphic Designer & Illustrator, direct report at AVI Global Plast
05
“Requested him to lead the project after seeing his insight and professionalism — he handled it with real efficiency and care, keeping the team aligned throughout. We're completely satisfied with the outcome.”
AS
Anshul Sarawgi
CEO & Founder, Gloo.ae (client)
06
“You are a great communicator, coordinator and a pro in your action. It was always a pleasure to work with you.”
RD
Rekha Dey
Client
01 / 06
Clients & Brands
Enterprise accounts I've supported. Brands and products I've built.
From enterprise account development and product marketing to launching SaaS products and
building digital brands — here's the breadth of my work across AVI Global Plast, Senrysa and Maheeta.
What I did
Product marketing
Sales enablement
Customer proposals
Packaging solutions
Account-based marketing
Supported 50+ enterprise accounts through product marketing, sales enablement,
customer proposals and account-based marketing across retail, FMCG, healthcare,
agriculture and manufacturing.
Filter by industry
What I built
Product launches
Feature launches
Websites
Marketing automation
Demand generation
Built and launched SaaS products, product features, websites, marketing automation systems
and demand generation programmes at Senrysa — plus the brand positioning and
marketing function I established for 15+ client brands at Maheeta.
Filter by category
Maheeta
Built the marketing function from scratch and served 15 client brands. The breakthrough
account was , landed through a PackExpo Chicago activation — which later led to AVI
hiring me in-house to build its marketing function.
Honors & Credentials
Professional Honors & Credentials
A curated collection of awards, professional memberships, and industry-recognized credentials reflecting leadership, academic excellence, and a commitment to continuous professional development.
Awards & Honors
Fr. Lafont Scholarship
St. Xavier's College, Kolkata
2022
Hult Prize
St. Xavier's College, Kolkata
2022
Best Team of the Month
Lash Technologies (Freeskout)
Oct 2021
Licenses & Certifications
Associate Member – Chartered Institute of Marketing (ACIM), UKChartered Institute of MarketingIssued Jun 2026
Microsoft Power BIUdemyIssued Feb 2025
Atlassian Agile Project Management Professional CertificateAtlassianIssued Jan 2025
Aha! Product Management Professional CertificateAha!Issued Jan 2025
Organizational Change ManagementUdemyIssued Jan 2025
AI & AgilityScrum AllianceIssued May 2024
Google Analytics 4GoogleIssued Apr 2024
Keyword Research with SemrushSemrush AcademyIssued Apr 2024
HubSpotHubSpot AcademyIssued Aug 2021
Zoho CRMZohoIssued Aug 2021
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CIMACIM
Associate Member (ACIM)
Chartered Institute of Marketing
Recognized global membership for marketing professionals committed to excellence and ethical standards.
IssuedJun 2026
Membership No.40316799
Strategy
Market → Message → Motion → Measure
How I build a GTM function from zero: research the market, build the positioning, execute the motion, prove it with measurement.
M1
Market
Understand where growth actually exists before deciding how to compete.
ICP & persona research
WTP analysis
Competitive benchmarking
M2
Message
Give buyers a reason to choose you that competitors can't easily copy.
Positioning & narrative
Pricing strategy
Brand architecture
M3
Motion
Turn positioning into pipeline through the channels that actually convert.
Sales enablement
Demand generation
Trade marketing
M4
Measure
Prove what worked, cut what didn't, and feed it back into the next cycle.
CPL & MQL tracking
Pipeline reporting
Iterate the loop
Four stages — one connected system
Now entering
01 / 04
Understand where growth actually exists before deciding how to compete.
GTM Operating System
Not a toolkit — one operating system.
Sixteen capabilities across four pillars — the same Market → Message → Motion → Measure model as the Strategic Approach above — built so research, positioning, execution and measurement continuously feed each other.
GTM Framework
Research informs positioning, positioning drives execution, and execution feeds back into measurement. Hover a pillar or a node to trace the loop.
GTMEngine
System Overview
16 capabilities. One connected system.
Hover or select a pillar on the left, or a node in the diagram, to trace how it connects across the operating system.
Go-to-Market Assets
Where the strategy becomes creative.
A curated look across video, social, brochures and events — see the full library for everything.
Not projects — six repeatable business problems, solved the same way, every time.
The problem
Most launches fail before the product ships — not from execution, but because no one rigorously defined who the buyer is, what they're actually willing to pay, or why they'd switch. Marketing ends up guessing at a persona sales can't sell to.
The approach
Every launch runs through the same sequence: ICP development → persona research → willingness-to-pay analysis → messaging architecture → launch plan. Positioning gets set by data before a single word of copy is written.
The result
Priced 20% below mid-market on WTP data
The problem
Pricing set by gut feel or by matching competitors leaves money on the table in one direction and kills adoption in the other — most companies never test where they actually sit until a deal is already lost.
The approach
Competitive benchmarking against real deal data, willingness-to-pay signals, and category positioning — not internal opinion — decide where a price point lands and what story justifies it.
The result
Recognised by Starlinger viscotec as a PCR leader
The problem
A distributor network selling across 30+ markets tells 30+ different stories if nobody gives them one script. Reps default to feature dumps because nobody armed them with the argument that actually closes.
The approach
Battle cards, pitch decks, and training materials are built directly from the positioning work, then rolled out and reinforced across every distributor market — not just headquarters.
The result
28% cost reduction, 10% lead uplift per event
The problem
Running demand gen across 33 markets without one coordinated system produces a lot of activity and very little qualified pipeline — every channel optimising for its own metric instead of the funnel.
The approach
One acquisition system spans SEO, email, and LinkedIn, built so channels compound instead of compete, with qualification criteria set before a single campaign launches.
The result
50M+ impressions, 45K+ qualified leads
The problem
Scaling companies often reach 15, 50, 100 people with zero marketing infrastructure behind them — no team structure, no agency bench, no SOPs, no reporting anyone trusts.
The approach
The operating system gets designed first — team structure, agency ecosystem, budget model, SOPs and reporting cadence — then hiring and execution build into it, so growth never outruns the function supporting it.
The result
Scaled 0→15 across 4 B2B SaaS verticals
The problem
Legacy manufacturers and multi-product SaaS portfolios accumulate brands that overlap, contradict each other, and confuse the exact buyers they're trying to win.
The approach
NeedScope-based positioning maps every brand against a shared emotional and functional territory, then resolves the architecture so each brand earns a distinct reason to exist.
Four years of GTM strategy, positioning and sales enablement — distilled into how I think, why, and where it’s taken me.
01 Who I am
Mumbai, India
I build the go-to-market people didn't know they needed yet.
Sampad is a Product Marketing & GTM Leader based in Mumbai, specializing in positioning, pricing, and sales enablement for B2B SaaS and complex global B2B GTM. Over four years, he's built go-to-market functions from zero — as the first marketing hire at a B2B SaaS company (0→15 team, 5 verticals) and now leading GTM, positioning, and market expansion for a INR 300 crore export business spanning 33 countries and 6 continents.
I don't sell campaigns. I build the systems that make the next launch faster than the last — for markets that don't forgive guesswork.
[ MY MISSION ]
Build go-to-market systems that turn ambiguity into launch plans sales teams can actually run — and make pricing decisions defensible with data, not opinion.
Build reusable GTM systems teams can run without me
Make pricing and positioning defensible with data, not opinion
Turn ambiguity into launch plans sales can execute
[ MY VISION ]
A future where export and SaaS GTM speak the same commercial language, powered by systems and data, not guesswork — turning repeatable growth into lasting competitive advantage.
Export and SaaS GTM speaking the same commercial language
Marketing functions that scale past founder-led growth
Positioning that competitors can't copy overnight
03 Journey
Career
Where I have worked
Marketing across export manufacturing and B2B SaaS, from first internship to function head.
FoundationsToday
B.Com Accounting & Finance
SETH ANANDRAM JAIPURIA COLLEGE, UNIVERSITY OF CALCUTTA · 2017
Where it began
Foundational years in commerce and finance — the first structured exposure to how businesses actually run, long before marketing entered the picture.
M.Com Marketing Management, 8.38 GPA
ST. XAVIER'S (AUTONOMOUS) COLLEGE, KOLKATA, UNIVERSITY OF CALCUTTA · 2022
Learning the discipline
Formal marketing education — building the theoretical grounding for positioning, research and strategy that every role since has run on.
First hands-on marketing briefs across very different categories — learning how positioning changes with the product, the buyer and the market.
Marketing Specialist → Assistant Manager
SENRYSA / MAHEETA · 2022 — 2025
Scaling zero to fifteen
Helped scale a marketing function from zero to a team of fifteen across four B2B SaaS verticals — the first real test of building systems, not just campaigns.
Manager, Marketing (Function Head)
AVI GLOBAL PLAST · 2025 — PRESENT
Owning the function end-to-end
Now leading GTM strategy, positioning and sales enablement as function head, across export manufacturing and 33 markets at once.
My GTM work contributed to AVI Global Plast being recognised as
India’s Top Exporter in Thermoformed Products at the
Plexconcil Export Excellence Awards 2023–25, presented by
Shri Piyush Goyal, Minister of Commerce and
Industry, Government of India.
Award presented byShri Piyush Goyal
Minister of Commerce and Industry, Government of India
Presented to Mr. Akhilesh Bhargava, Managing Director, AVI Global Plast
