Deeksharambh 2026 — Guest Lecture, St. Xavier’s College (Autonomous), Kolkata...
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Story ×
Systems ×
Scale
sampad@sampadxavier.com
ACIM • CIM, UK
- IDENTITY
GTM · Positioning · Sales Enablement
I build go-to-market engines for B2B SaaS and manufacturing companies — from ICP development and buyer persona research through positioning, pricing strategy, and sales enablement. Currently driving GTM and positioning at AVI Global Plast — ₹300Cr in business, 33 countries, 6 continents. Associate Member, Chartered Institute of Marketing (ACIM), UK.
45K+
LEADS
GENERATED
50M+
IMPRESSIONS
DELIVERED
30+
COUNTRIES
REACHED
₹300Cr
BUSINESS UNDER MARKETING LEADERSHIP AT AVI GLOBAL PLAST, SPANNING 33 COUNTRIES ACROSS 6 CONTINENTS.
- INSIGHTS
Strategies Behind My Systems
- STORY
Positioning to Performance
I build go-to-market engines for B2B SaaS and manufacturing companies — from ICP and buyer persona research through positioning, pricing strategy, and sales enablement.
At Senrysa Technologies, I was the first marketing hire. Led the full rebrand of Unizap — willingness-to-pay research, competitive benchmarking, positioning, and pricing strategy (priced 20% below mid-market based on WTP findings). Outcomes: +28% traffic, +12% MQL growth, DAU/MAU +12%, support volume –40%, 2,500+ new customers across 80+ resolved product gaps. At AVI Global Plast, built the marketing function from scratch: brand architecture, team, agency ecosystem, and demand generation across 33 countries. Repositioned a 25-year legacy brand from price-led thermoforming supplier to solution-led export partner.
That work at AVI contributed to its recognition as Top Exporter in Thermoformed Products at the Plexconcil Export Excellence Awards 2023–25, presented by Hon. Commerce Minister Shri Piyush Goyal.
- INTELLIGENCE
The Story So far
2013 - 2017
Bachelor Degree of Commerce, Accounting & Finance
Seth Anandram Jaipuria College, University of Calcutta
2020 - 2022
Master Degree of Commerce, Marketing
St. Xavier's (Autonomous) College, University of Calcutta
2021 - 2025
Marketing Internship
Lash Technologies Pvt. Ltd.
Marketing Internship
Grandma’s Secret Diary
Marketing Internship
Maheeta Enterprises LLP
Marketing Specialist (Brand, Product, Digital)
Senrysa Technologies Ltd.
Assistant Manager - Brand & Marketing
Maheeta Enterprises LLP
2025 - Present
Manager - Marketing (Function Head)
AVI Global Plast
- PROFESSIONAL MEMBERSHIPS
Recognition Behind the Results
- Honors & Awards
Recognition That Count
- PRO MOTIONS
Explore the Details
- SCIENCE
Sneak a Peek
GTM Strategy & Product Marketing
ICP development, buyer persona research, willingness-to-pay analysis, messaging architecture, and launch planning. Led the full Unizap rebrand GTM and AVI’s repositioning from price-led supplier to solution-led export partner across 33 markets.
Positioning & Pricing Strategy
Competitive benchmarking and pricing decisions grounded in market data. Priced Unizap 20% below mid-market based on WTP findings. Repositioned AVI as a solution-led export partner with 100% rPET capability and digital traceability — recognised by Starlinger viscotec as a high-performing PCR packaging leader in India.
Sales Enablement
End-to-end enablement infrastructure — battle cards, pitch decks, product training materials, and spec sheets. Built for distributor networks across 30+ markets and direct sales teams across 4 B2B SaaS verticals. Drove 28% cost reduction and 10% lead uplift per event.
Demand Generation & Digital Strategy
Built multi-channel acquisition engines across SEO, email, and LinkedIn — 50M+ impressions, 45K+ qualified leads, ₹800 CPL across 33 markets. 54% email open rate, 23–30% CTR. Homepage bounce rate reduced from 98% to 47%.
Marketing Function Build
Stood up marketing functions from zero at three companies — team structure, agency ecosystems, SOPs, budgets, and reporting. Scaled 0→15 at Senrysa Technologies across four business verticals. Built team of 5 + 2 agencies at AVI Global Plast, reporting directly to the directors.
Brand Strategy & Architecture
Positioning and brand architecture for 25+ brands using NeedScope-based frameworks. Full rebrand for a 25-year legacy manufacturer (AVI) and a B2B SaaS product (Unizap) — both from zero across identity, website, and global touchpoints.
- STRATEGY
See Inside
Brand Strategy & Architecture
Content & Messaging Systems
Demand Generation Strategy
Multi-Channel Growth Systems
GTM & Market Expansion
Event & Trade Marketing Leadership
SEO & Performance Governance
Marketplace & Trade PR Visibility
- VALIDATION
Reasons That Matter
“Sampad is reliable, skilled, and a great team player. His efforts have made a big difference to our project, and I’m confident he will do well in any role he takes on.”
Mannuri Vamshi krishna
"I had the pleasure of working with Sampad on an e-commerce website for our company, and I couldn’t be more impressed with his work. From our very first meeting, it was clear that he is not only a talented designer but also someone with a sharp, creative mind.”
Anshul Sarawgi
“Very good resource and out of box thinker. Sampad has always surprised me with his great solutions for every situation.”
Dr. Siddhartha Pandey
"Sampad - You are a great communicator, coordinator and a pro in your action. It was always a pleasure to work with you"
Rekha Dey
"I had worked with Sampad during my tenure at Unizap. Even though he was leading the marketing team. He had a keen eye for detail and was looking ahead for the product with new features based on feedback from the market."
Ashwin Kumar Shanmugam
"Sampad excelled as my reporting manager. He's an exceptional project manager, combining dedication with a passion for learning and team development."
Saradindu Roy
85+ BRANDS AND COUNTING
- CONTACT