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Perspectives on product marketing, GTM, technology, growth, and the systems behind modern brands.
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I Turned a Global Microsoft Outage Into 30,920 Impressions. Here’s the One Number That Actually Mattered.
In July 2024, a bad CrowdStrike update took down Windows machines around the world. Blue screens everywhere. Flights grounded. Xbox Live down. For about a day, it was the only…
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What a 92.12% Engagement LinkedIn Post Taught Me About Product Marketing
Last Christmas, we put up a post on AVI Global Plast’s LinkedIn page. No product shot. No feature list. No CTA. Just photos from our office party — Secret Santa,…
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Why Compliance Is About to Become a Competitive Moat in Indian Packaging
The rule most brand owners haven’t fully clocked yet On 31 March 2026, the Ministry of Environment, Forest and Climate Change notified the Plastic Waste Management (Amendment) Rules, 2026. The…
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