AVI Global Plast — Special Feature in PolyMart Magazine

PolyMart Magazine, a bi-monthly trade publication for the rubber and polymer industries, reached out for a Special Feature interview on AVI Global Plast — the kind of trade-press attention that usually goes to the MD or founders, not marketing. It ran as a full-page spread in the print edition (Jun–Jul 2026 issue) and was published online August 31, 2026.

A wide-ranging Q&A covering AVI's 30-year evolution from a 1993 PVC films business into a vertically integrated rigid packaging exporter, the company's approach to sustainability as compliance infrastructure rather than marketing narrative, our food-grade recycled PET capability, and Q-Bic — the cube-shaped punnet format built for cold-chain export economics. I represented AVI's marketing and GTM perspective throughout, on record and by name.

Independent, dated, third-party press coverage naming me directly as AVI's marketing voice — a public artifact distinct from internal work product, useful both for professional credibility and as an individually-attributed evidence point for future career milestones.

Trade press is an underused channel for B2B marketers to build a public track record — the interview format forces you to articulate positioning out loud, in a way that sharpens the same narrative used internally for resumes and pitches.